How to generate strong leads.
Leads can be generated through a variety of different methods. Every industry has it’s own unique keywords attached to different business services. Each and every month there are thousands of searches for these services with different keywords leading to multiple keywords to target. KC Marketing has developed a proven strategy to use targeted keywords to capture these leads and funnel them directly to you. With these funnels set up properly, your business will see an increased volume of phone calls and emails each day directly from these searches. This increase in call volume allows you to pick and choose the jobs that are better suited to help reach your business goals.
Types of Lead Generators:
Word of Mouth: This is by far the best and most cost effective way to get leads and all it requires is providing great work with great customer service. Happy customers will spread the word which means more new business. With the help of our online services, you gain new customers to spread the word of your great work.
Social Media: We make sure you have a strong social media presence. Social media profiles double as a citation source which also assists in search engine rankings.
Pay-Per-Click Advertising: Using ads on popular search engines to capture additional leads. Example: Google Adwords, Bing ads, etc.
Organic Results: A study by Chitika shows that the No.1 position on Google’s first page gets 33% of search traffic. So being #1 on Google’s first page and in Google local(maps) is a proven way to generate leads to your website.
Search Engine Optimization: Increase your rankings permanently by having authoritative content with strong keywords.
Referral Incentives: This would include using coupons, discounts or bonuses for any new business that is referred to you through another website.
Buy Leads: Homeadvisor, Thumbtack and others sell leads to their members. You’ll be competing since there are multiple companies bidding on one job. We don’t recommend this due to the very small chance that you will get that client.
At KC Marketing, we work with our clients to create detailed lead gen strategies specific to your business needs and goals. We will work with you to create an investment plan that allows your business to grow and thrive.