“Boost your results and get instant response from customers.”
To drive and have more traffic on your website, pay per click (PPC) is unbeatable. What is it? It’s actually advertising on the internet where advertisers have to pay a price for each click. If you are willing to invest, pay per click (PPC) is definitely an incredible tool to get a good flow of traffic which leads to more sales. A well defined account structure with continuous management means that you could be paying less than your competitors to achieve the same position on the page.
Strategies on which KC Marketing Focuses:
Include a Call-to-Action in the Ad: While designing your ad, you can include text or image, or both. You should always have some kind of a call to action in your ad.
Targeting: Pay Per Click advertising allows you to target your audience according to geography, age, gender etc. by using Google Ad targeting tool.
Short & Precise Ads: The purpose of pay per click advertising is to drive maximum targeted traffic to the web page. So, your web page or landing page should look professional, appealing and be user friendly.
Manage your Ad Budget properly to get maximum clicks and impressions.
Multiple Ads are created targeting different keywords to optimize ads and increase visibility.
Benefits of PPC for your Business:
Small initial investment – There is no fee to set up account and you pay only when you receive clicks on your ad.
Set your own budget – Plan your budget per sales goal. This helps from going over budget.
Strengthens company’s brand – The internet can be a great form of communication and a great means through which to grow your brand.
Instant gratification – There is instant result with PPC as only those interested will click on the ad.
Real time “Trackability” – We make sure the PPC campaign stays effective by tracking the keywords and identifying which ad(s) brings in traffic and has highest conversion rate. Then we make the required changes immediately to keep your campaign performing optimally.
National exposure – Since Google gets approximately 60% of all search volume, having a PPC campaign will ensure that your business is getting visibility.
Increase local visibility – Even if your target audience is exclusively local, PPC can be very effective when targeting the correct keywords.